2007 , Advertising/Public Relations
Brooklyn, New York
VP, Creative Director, RAUXA Agency
- 360° Advertising/Creative campaigns
- Creative storytelling
- Content Creation (video/experimental)
- Creative strategy
- Creative team management
- Agency/client relationship
At Penn State
Becky spent most of her time at Penn Stater learning Photoshop, Illustrator and InDesign as a hobby and for personal projects. She was an active member of the Advertising Club and the American Advertising Federation chapter, where she realized she could turn her passion for creativity into a career. Becky began participating in global student advertising competitions giving her the opportunity to hone her craft while traveling abroad.
Since graduating from Penn State, Becky has gained 12-plus years of experience and leadership in the advertising/marketing world. Specializing in digital transformation, she’s worked on award-winning campaigns for global brands such as Google, Smirnoff, Gucci, Project RED and more. She’s excited and motivated by the ever-changing dynamic between consumers and the brands that fight for their attention. She’s dedicated to changing the way people perceive the digital space with innovative ideas that help redefine culture. She currently works as VP, Creative Director at Rauxa — an agency where she’s the creative lead on Verizon, Vans and Blue Shield of California. When she’s not making things, you can find her biking through the streets of Brooklyn. What's her signature thing? Bubbly seltzer waters and boldly patterned shirts.