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Ad/PR Network Board

Rachel Steinberg

2014 , Advertising/Public Relations and Sociology

Headshot of alumni member Rachel Steinberg

Residence

Brooklyn, New York

Occupation

Manager, Business Solutions-Digital Partnerships, The Madison Square Garden Company

Expertise

Sports Marketing
Sponsorships
Brand Strategy
Creative Partnerships

At Penn State

Rachel held leadership positions in Penn State Hillel, Homecoming and THON while interning in the Department of Strategic Communications for Penn State Athletics and over the summer at NBC Sports Philadelphia.

Notable

Since graduating from Penn State, Rachel has worked for brand-name sports and entertainment companies in roles that have developed her marketing and sponsorship expertise. Currently working at The Madison Square Garden Company, she manages digital partnership strategy and activation efforts (ideation, development, production and analytics) for a dynamic roster of corporate partners for the New York Knicks property within MSG. Previously, she worked at BSE Global (which includes Barclays Center and the Brooklyn Nets) in their partnership strategy department for four years. Other roles include being part of the marketing department at the Philadelphia 76ers and trainee roles on the BMW and LG Electronics accounts at Octagon.

Email: rsteinberg330@gmail.com

Twitter: @rsteinberg330