Page Center blog guidelines

Thank you for contributing to the Page Center blog. Page Blog Guide

The blog is an opportunity for Center audiences to hear directly from our scholars. Our goal is to showcase your research in layman's terms so a general audience of readers can easily grasp the scope, results and practical uses of your work. Below are guidelines to help you along. Several examples of past blog posts are included as well. If you have any questions about blogging for the Page Center, contact Jonathan McVerry at

Blog #1 - "Research in Progress"

Use your first blog to explain past research in the area you are studying. Consider this an opportunity to educate the readers about why your area of interest is important to the field of communication and/or public relations. Include a discussion of prior studies in this area and offer useful tips for those who are currently practicing. Then, wrap up the post by explaining how your research will add to what we already know and how it will be able to offer additional insights for practice. This should be just a sentence or two, since the work has not been completed yet.

Blog #2

Your second blog post will cover the results of your study. The goal of the Page Center is to bridge your academic work with the profession. Blog #2 should be written with practical language for a practioner audience. We like to share results in a way that inspires best practices across the industry. Lead with what you think is the most interesting aspect of your Page-funded study. Tell the story of your project. What surprised you most? What are future steps? Most importantly, what are the practical takeaways? This post will focus more on what's new than past research/literature. 


1. Be conversational

We want users to finish reading your write-up with a decent understanding of your work. Have fun with it. Share a story about your project. Use real world analogies. Use first person (I, we, our). Lead with the most interesting information. Tell the story of your project in your own words.

2. 500 words

The ideal length of a blog post is 500 words. No more than 800. If you are having trouble cutting words, let us know and we can help edit. There may also be opportunities to break the write-up into multiple posts. 

3. For a general audience

Echoing the first point, avoid using jargon an average reader may have trouble understanding. In addition to the general audience, we fund projects from a range of disciplines so our readers may include faculty/practioners from several fields unfamiliar with your expertise's vocabulary. Feel free to include links to additional reading in case readers want to read more about your topic. We encourage you not to use citations.

4. The future

Be sure to include the practical uses of past research (Post #1) and your research (Post #2), and what it means to the field. Also, what are your next steps? How does the current project fit into those next steps? What would future research look like? What new questions need to be answered?

Examples of Page Center blog posts

Blog #1s

Research in Progress: What do you want—really, really want—when you post on an org’s social media?
Sarah Maben and Chris Gearhart

Research in Progress: Effects of narrative video political ads on voter attitudes
Jeff Colin and Guolan Yang

Research in Progress: Developing the female candidate’s story: New directions in political PR
Stephanie Madden and Abbey Levenshus


Blog #2s

How corporations can survive a fake news crisis
Michele E. Ewing and Cheryl Ann Lambert

Political ideology drives perceptions of climate change messages
Nicole Lee, Matthew VanDyke and Rachel Hutman

New research will unearth behind-the-scenes stories from disaster communicators
J. Suzanne Horsley and Jill Bode