By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication… More
One of the many challenges of being a university-level educator during the COVID-19 pandemic is watching our prepared and motivated students face an uncertain professional future. While canceled internships and potentially lackluster job prospects are a very real challenge, one opportunity provided by our Zoom-based reality is the enhanced access available to professional events that were once financially or… More
As a researcher and educator, I seldom get to share my views.
As a researcher and educator, I share my views all the time. That is what we do. We publish research regularly (or try to) that reflects how we believe “the world works” (based on evidence and sound reasoning, we hope).
New research suggests online news publications can enhance credibility by rearranging their corrections.
With funding from the Arthur W. Page Center, assistant professors Kirstie Hettinga, California Lutheran University, and Alyssa Appelman, Northern Kentucky University, examined readers’ perceptions of corrections in digital news stories. The scholars’ findings suggest that The New York Times, a legacy publication with a high… More
By Sarah Vlazny, Page Center intern and recent Penn State alumna
Graduating with public relations degree in 2018 feels a little like graduating with a law degree in a country that’s just had a regime change. Not only does it seem like the practice of public relations is undergoing more changes now than ever before, but the very… More
Page Center intern Sarah Vlazny interviewed Arthur W. Page Society president and former Aetna senior vice president of communications Roger Bolton. This installment is the third of three blog posts covering Vlazny's discussion with Bolton, who is also a member of the Page Center advisory board. In the the current post, Bolton talks about authentic campaigns and aligning philanthropic strategies… More