By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University
Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.
As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More
By Dunja Antunovic, University of Minnesota with Katie Lebel, University of Guelph; Nancy Lough, UNLV; Ceyda Mumcu, University of New Haven; Ann Pegoraro, University of Guelph; Nicole LaVoi, University of Minnesota; and Kim Soltis, University of Minnesota
Women’s sport in the United States continues to break attendance numbers, set new viewership records, increase social media engagement,… More
Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More
A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More
It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More
Last year, the number of refugees worldwide eclipsed 100 million. The ubiquity of the crisis attracts corporate support and advocacy of these displaced people. However, Brian Smith and Staci Smith say companies may not understand the intricacies of the crisis and their corporate efforts often don’t properly serve refugee needs. The Fulbright Scholars and Brigham Young University faculty members… More
