Blog Archive for Advocacy Communications Category
March 24, 2023
By Jiun-Yi Tsai, Northern Arizona University, Shupei Yuan, Northern Illinois University, and Ioana A. Coman, Texas Tech University
Most Americans expect companies to take a stance on hot-button issues; how and when firms should respond becomes the next burning question. We argued that audience expectations and perception of authenticity should be the center of consideration… More
March 20, 2023
By Nicole O’Donnell, Washington State University and Yanni Ma, Oregon State University
Consumers and employees are increasingly expecting CEOs to be change agents who publicly share their stances on controversial social and political issues (e.g., engaging in corporate social advocacy). However, reports from Edelman suggest that there is also a growing distrust in… More
February 1, 2023
By Jasmine Roberts-Crews, Ohio State University
The need to incorporate digital activism in communication curricula has become even more apparent as consumers increasingly support businesses that align with their core values on social issues. Themes such as corporate activism, corporate social responsibility, and "hashtag activism" are critical for students to understand as they enter a changed workforce since the… More
July 28, 2021
By Weiting Tao and Yeunjae Lee, University of Miami
In today’s environment, employee engagement and relationships with their organizations have become particularly fragile. The psychological, physical, and financial distress brought by the global pandemic and by organizational changes in response to the pandemic (e.g., downsizing, relocation, cutting benefit, and teleworking) has put employees in a vulnerable state and… More
June 29, 2021
By Dunja Antunovic, University of Minnesota; Nicole M. LaVoi, University of Minnesota; Katie Lebel, Ted Rogers School of Management; Nancy Lough, University of Nevada Las Vegas; Ceyda Mumcu, University of New Haven; and Ann Pegoraro, University of Guelph
In 2020, women’s sports leagues in the United States saw remarkable commercial success. As we noted in our… More
May 25, 2021
By Joon Kyoung Kim, University of Rhode Island and Won-Ki Moon, University of Texas at Austin
Corporate social advocacy (CSA), which refers to organizations’ public stances on controversial sociopolitical issues (Dodd & Supa, 2014), has become an essential organizational practice. A growing number of corporations have become increasingly vocal about social issues they support, as public expectations of… More