Blog Archive for Fake News Category

CSR Research with Linwan Wu and Holly Overton

Native CSR advertising effectiveness depends on persuasion recognition

January 7, 2022

By Linwan Wu, University of South Carolina and Holly Overton, Penn State University

Are native advertisements effective for communicating a company’s corporate social responsibility efforts as a crisis response strategy? Results from a series of Page Center-funded studies we conducted about native CSR advertising suggest that it depends on whether or not individuals are able to recognize the… More

Fan Yang and Holly Hott

Understanding corporate misinformation and the spread of environmental issues on social media

May 28, 2020

By Fan Yang, University at Albany, SUNY, and Holly Overton, University of South Carolina

Why do people share misinformation, especially when they know it may not be true? How do companies’ efforts to combat misinformation impact individuals’ trust in media sources?

We conducted a series of studies about the psychology behind the spread of misinformation about environmental… More

Fight Fake News

Preparation, transparency among keys to fighting fake news crises

December 2, 2019

By Nahyun Kim, Page Center graduate student

Fake news has become a real concern for corporations. When fake news about a company goes viral, it is recommended that the company actively engages in refuting the fabricated information to defend its reputation.

To help prepare rapid and effective corporate responses to fake news, a recent study, “Listening… More

Fake News Research

How corporations can survive a fake news crisis

June 5, 2019

By Michele E. Ewing and Cheryl Ann Lambert, Kent State University

In a society where anything can be said and taken as fact by large segments of the population, organizations are facing an uphill battle to prove their communication is credible. Unfortunately, fake news producers have widened the gulf between what messaging organizations can and cannot control. To… More

Fan Yang and Holly Overton

Research in Progress: Understanding corporate rumors and the psychology of how they spread

December 4, 2018

By Fan Yang, University at Albany, and Holly Overton, University of South Carolina

Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.

Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across… More

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