By Linwan Wu, University of South Carolina and Holly Overton, Penn State University
Are native advertisements effective for communicating a company’s corporate social responsibility efforts as a crisis response strategy? Results from a series of Page Center-funded studies we conducted about native CSR advertising suggest that it depends on whether or not individuals are able to recognize the… More
Editor's Note: Gene Foreman has been an ethical force in journalism for about half a century. He was honored with a Larry Foster Award at the Page Center Awards in February. In this article, he shares his journey to becoming a beacon of integrity, how it all began and why teaching was a natural fit after he left the… More
Fake news has become a real concern for corporations. When fake news about a company goes viral, it is recommended that the company actively engages in refuting the fabricated information to defend its reputation.
To help prepare rapid and effective corporate responses to fake news, a recent study, “Listening… More
By Michele E. Ewing and Cheryl Ann Lambert, Kent State University
In a society where anything can be said and taken as fact by large segments of the population, organizations are facing an uphill battle to prove their communication is credible. Unfortunately, fake news producers have widened the gulf between what messaging organizations can and cannot control. To… More
By Fan Yang, University at Albany, and Holly Overton, University of South Carolina
Coca-Cola contains a bug-based dye, alcohol or pork?! Naked Juice smoothies have a toxic preservative, formaldehyde?! Rumors like these can circulate quickly on social media and harm corporate reputation.
Environmental responsibility has been deemed a pillar of corporate social responsibility (CSR) by companies across… More