Blog Archive for Media Category
April 18, 2016
Authors pictured: Ruoxu Wang, Denise Bortree, and Anli Xiao. Not pictured: Mu Wu, Yan Huang, Ruobing Li and Fan Yang
Native advertising, often known as sponsored content or promoted posts, is showing up all over the Internet. Users may expect native advertising on sites like Facebook and Buzzfeed, but a discussion has emerged among those in the public relations… More
January 7, 2016
This blog post is the first in a series highlighting research from the Page Center's Refugee Communication Project and call for research on the refugee crisis occurring across the globe. We will feature projects from this call in the blog throughout the month of January.
By Daniela Dimitrova, Iowa State University, Emel Ozdora, University of Bilkent and Colleen Connolly-Ahern,… More
October 16, 2015
From Penn State News
Page Center senior research fellow and associate professor of advertising/public relations Marcia DiStaso has successfully completed the examination for Accreditation in Public Relations, entitling her to use the APR professional designation.
The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs the competency… More
September 16, 2015
Nine of 21 grants funded by the Arthur W. Page Center will support research related to the Center’s sustainability communications initiative, which promotes analytical study of public communication on sustainability topics. Results will provide a look at the general public’s attitudes and awareness on what corporations are doing (if anything) in the realm of sustainability. Also, they will… More
August 27, 2015
By Eun Go, Penn State graduate student
My research funded by the Arthur W. Page Center for Integrity in Public Communication intends to explore what kinds of corporate social responsibility (CSR) activities an organization should choose and how to communicate CSR through media. Organizations are increasingly engaging in, and publicizing, myriad CSR activities. However, it is questionable whether… More
July 22, 2015
Our research funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State suggests that public relations professionals can enhance media relationships in times of crisis through providing more complete, timely and accurate information to media professionals.
Through 40 in-depth interviews with media professionals (i.e., reporters, journalists, bloggers, etc.), we examined how these professionals… More