By Holly Overton, associate professor at the University of South Carolina
Is corporate social advocacy (CSA) the new corporate social responsibility (CSR)? Do stakeholder expectations vary for companies’ CSR vs. CSA efforts and how they should communicate about them? Do company motives matter any more or less for CSR or CSA?
Dick Martin is the former executive vice president of public relations at AT&T. In 2017, he was part of the inaugural class of Larry Foster Award honorees. In 2019, he returned to the Page Center Awards to posthumously honor his colleague, friend and predecessor at AT&T Marilyn Laurie. Laurie was a public relations pioneer who has been… More
It is difficult to identify authenticity in a time when fake news and mistrust make headlines. Diana Sisson, an assistant professor of public relations at Auburn University, is bridging the gap between how practitioners and researchers define authenticity.
In 2017, Sisson’s proposal on digital media research was selected by the Page… More
Installing ethics education into classrooms around the globe is the top recommendation of a 2018 report released by the Commission on Public Relations Education. Marlene Neill, assistant professor at Baylor University, is creating a plan to help the Page Center answer the Commission’s call.