Corporate social responsibility (CSR) is a given for most organizations. What started as a model for helping companies embrace responsible business practices regarding environmental and employee welfare has evolved in nuanced ways.
By Jane Johnston, University of Queensland and Jenny Zhengye Hou, Queensland University of Technology, Australia
COVID-19 has placed a focus on the "caring professions" of health and aged workers who work on the front lines to save lives. This presents the opportunity for reflection by other professionals – public relations practitioners included – to ask: how do I… More
By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication… More
By. Gregoria A. Yudarwati, Meganusa P. Ludvianto and Ina N. Ratriyana, Universitas Atma Jaya Yogyakarta, Indonesia
Ethic of care is a novel yet less-preferred concept in addressing crisis communication and PR practices. Developed by Gilligan, the concept contends that organizations’ crisis communication attempts should integrate more care in mind rather than merely prioritizing compliance to established rules, namely… More
By Erin Willis, University of Colorado-Boulder; Erin Schauster, University of Colorado-Boulder; Maria Len-Rios, University of Georgia; and Marjorie Delbaere, University of Saskatchewan
In very recent years, we’ve seen the rise of the social media influencer – someone who creates content for their social media followers. Brands are working with social media influencers to build trust through authentic, curated… More
By Stephanie Madden, Penn State University and Abbey Levenshus, Butler University
Running for political office at any level is a grueling, time-consuming, and expensive undertaking for any candidate. For women with political ambitions, the very desire to run for elected office can call into question their “authenticity” given the status quo of who has traditionally held public office.… More