Blog Archive for Research Category

Nicole O’Donnell and Yanni Ma

Research in Progress: How can corporations support environmental justice authentically?

June 8, 2021

By Nicole O’Donnell, Virginia Commonwealth University and Yanni Ma, Oregon State University

Activists have been working for decades to draw attention to environmental injustices that disproportionately affect poor and minority communities. With support from the Page Center, our research team is working on a project that aims to understand how corporations can authentically support environmental justice causes… More

Alan Abitbol and Matthew VanDyke

Research In Progress: The presence and effects of self-transcendent content in CSA messaging

June 1, 2021

By Alan Abitbol, University of Dayton and Matthew VanDyke, University of Alabama

In 2018, Nike launched its 30th anniversary “Just Do It” campaign featuring polarizing former NFL quarterback Colin Kaepernick as the main spokesperson. The main message of the campaign was “Believe in something even if it means sacrificing everything.” Reaction toward the campaign was divisive, with those… More

Research in Progress: Finding effective messaging to increase public support of CSA

May 25, 2021

By Joon Kyoung Kim, University of Rhode Island and Won-Ki Moon, University of Texas at Austin

Corporate social advocacy (CSA), which refers to organizations’ public stances on controversial sociopolitical issues (Dodd & Supa, 2014), has become an essential organizational practice. A growing number of corporations have become increasingly vocal about social issues they support, as public expectations of… More

Anli and Christen

Research in Progress: Why and how should companies communicate their corporate social advocacy?

May 17, 2021

By Anli Xiao, University of South Carolina, and Christen Buckley, Ph.D. student at Pennsylvania State University

In 2012 DICK’s Sporting Goods decided to temporarily stop selling military-style semi-automatic weapons following the Sandy Hook Elementary School shooting in Newtown, Connecticut.

In 2018, following the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, DICK’s launched a pro-gun… More

Neill and Bowen research

How the global pandemic is impacting U.S. organizations’ ability to listen to employees

April 6, 2021

By Marlene S. Neill, Baylor University & Shannon A. Bowen, University of South Carolina

In February of 2020, we started conducting personal interviews for a new study focused on organizational listening in response to a special call by the Page Center.  However, that effort was halted as everyone’s personal and professional lives were disrupted in the midst of… More

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