Blog Archive for Research Category

Melanie Formentin

Research in Progress: Reimagining organization-public relationships through ethics of care

September 13, 2021

By Melanie Formentin, Towson University

Corporate social responsibility (CSR) is a given for most organizations. What started as a model for helping companies embrace responsible business practices regarding environmental and employee welfare has evolved in nuanced ways.

As younger generations expect companies to be open about their stances on important political and societal issues, we’ve seen… More

Jane Johnston and Jenny Zhengye Hou

Research in Progress: The road less traveled — An agent-based approach to ethics of care

August 31, 2021

By Jane Johnston, University of Queensland and Jenny Zhengye Hou, Queensland University of Technology, Australia

COVID-19 has placed a focus on the "caring professions" of health and aged workers who work on the front lines to save lives. This presents the opportunity for reflection by other professionals – public relations practitioners included – to ask: how do I… More

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

August 27, 2021

By Sarah Maben and Chris Gearhart, Tarleton State University

Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.

Social media opened organizations up to two-way communication… More

Gregoria A. Yudarwati, Meganusa P. Ludvianto, Ina N. Ratriyana

Research in Progress: ‘Who cares?’ Questioning the ethic of care in disaster crisis communication

August 24, 2021

By. Gregoria A. Yudarwati, Meganusa P. Ludvianto and Ina N. Ratriyana, Universitas Atma Jaya Yogyakarta, Indonesia

Ethic of care is a novel yet less-preferred concept in addressing crisis communication and PR practices. Developed by Gilligan, the concept contends that organizations’ crisis communication attempts should integrate more care in mind rather than merely prioritizing compliance to established rules, namely… More

Erin Willis, Erin Schauster, Maria Len-Rios, and Marjorie Delbaere

Research in Progress: Patient influencers – An ethics of care investigation

August 16, 2021

By Erin Willis, University of Colorado-Boulder; Erin Schauster, University of Colorado-Boulder; Maria Len-Rios, University of Georgia;  and Marjorie Delbaere, University of Saskatchewan

In very recent years, we’ve seen the rise of the social media influencer – someone who creates content for their social media followers. Brands are working with social media influencers to build trust through authentic, curated… More

New research

Are authenticity and vulnerability a new paradigm for women in politics?

August 12, 2021

By Stephanie Madden, Penn State University and Abbey Levenshus, Butler University

Running for political office at any level is a grueling, time-consuming, and expensive undertaking for any candidate. For women with political ambitions, the very desire to run for elected office can call into question their “authenticity” given the status quo of who has traditionally held public office.… More