Blog Archive for Research Category
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November 6, 2023
Look up information about the Cayman Islands, and you can expect to see advertising about the vacation spot to show up in your Facebook feed. For most consumers, that kind of personalized advertising is not new. However, new algorithms powered by artificial intelligence and the use of data harvesting has changed the landscape. Scholars Joon Soo Lim, Syracuse University;… More
October 24, 2023
Editors: Brian G. Smith, Ph.D. Brigham Young University and Staci B. Smith, Ph.D., Utah Valley University
Authors are invited to contribute chapter proposals to an upcoming edited collection on methodological considerations when researching or working with marginalized and vulnerable populations: Methods for… More
September 26, 2023
Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More
September 18, 2023
A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More
September 5, 2023
It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More
August 21, 2023
A team of Page Center scholars is taking a global look at prosocial communication, particularly the role of public relations in helping international organizations implement initiatives based on stakeholder needs and cultural values. Scholars Luke Capizzo, University of Missouri; Jeannette Iannacone, University of Tennessee Knoxville; and Drew T. Ashby-King, East Carolina University, hope to expand the literature that, to… More