Blog Archive for Stakeholder Engagement Category
October 25, 2021
By Marlene S. Neill, Baylor University and Shannon A. Bowen, University of South Carolina
Women and lower-level employees working in U.S. organizations are not satisfied with management’s efforts to listen to them and they are often hesitant to offer critique or insight. These findings are based on a survey of 300 U.S. employees conducted in July of 2020.
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August 27, 2021
By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication… More
August 4, 2021
By: Chuqing Dong, Michigan State University and Jordan Morehouse, Clemson University
Declining public trust, increasing political polarization, and ongoing social injustice and inequality issues are just a few of the challenges the U.S. government has faced and continues to grapple with today. The COVID-19 pandemic intensified and complicated these issues, evidenced by numerous government failures in… More
July 28, 2021
By Weiting Tao and Yeunjae Lee, University of Miami
In today’s environment, employee engagement and relationships with their organizations have become particularly fragile. The psychological, physical, and financial distress brought by the global pandemic and by organizational changes in response to the pandemic (e.g., downsizing, relocation, cutting benefit, and teleworking) has put employees in a vulnerable state and… More
July 22, 2021
By Marlene S. Neill, Baylor University, and Juan Meng, University of Georgia
Servant leadership and ethics of care both emphasize the importance of interpersonal relationships, listening to others and empathy, all of which are critical to public relations practice. However, these two perspectives have received limited attention in public relations scholarship, despite the fact that public relations theory… More
July 7, 2021
By Hyejoon Rim, University of Minnesota; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Minnesota
Corporations today face pressure to express their positions on controversial issues and exercise their power to influence social and political change. As publics’ expectations have moved beyond traditional CSR to corporate social advocacy (CSA), it has become critical to understand… More