Blog Archive for Stakeholder Engagement Category

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

August 27, 2021

By Sarah Maben and Chris Gearhart, Tarleton State University

Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.

Social media opened organizations up to two-way communication… More

Chuqing Dong, Michigan State University and Jordan Morehouse, Clemson University

Research in Progress: Examining how care ethics are understood and practiced in government PR

August 4, 2021

By: Chuqing Dong, Michigan State University and Jordan Morehouse, Clemson University

Declining public trust, increasing political polarization, and ongoing social injustice and inequality issues are just a few of the challenges the U.S. government has faced and continues to grapple with today. The COVID-19 pandemic intensified and complicated these issues, evidenced by numerous government failures in… More

Weiting Tao and Yeunjae Lee, University of Miami

Research in progress: Developing a scale of organizational ethics of care for employees

July 28, 2021

By Weiting Tao and Yeunjae Lee, University of Miami

In today’s environment, employee engagement and relationships with their organizations have become particularly fragile. The psychological, physical, and financial distress brought by the global pandemic and by organizational changes in response to the pandemic (e.g., downsizing, relocation, cutting benefit, and teleworking) has put employees in a vulnerable state and… More

Marlene S. Neill, Baylor University, and Juan Meng, University of Georgia

Research in Progress: Examining the influence of ethics of care and servant leadership in PR

July 22, 2021

By Marlene S. Neill, Baylor University, and Juan Meng, University of Georgia

Servant leadership and ethics of care both emphasize the importance of interpersonal relationships, listening to others and empathy, all of which are critical to public relations practice. However, these two perspectives have received limited attention in public relations scholarship, despite the fact that public relations theory… More

Rim, Cho and Kim

Research in Progress: Understanding CSA from the perspectives of PR professionals and employees

July 7, 2021

By Hyejoon Rim, University of Minnesota; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Minnesota

Corporations today face pressure to express their positions on controversial issues and exercise their power to influence social and political change. As publics’ expectations have moved beyond traditional CSR to corporate social advocacy (CSA), it has become critical to understand… More

Alan Abitbol and Matthew VanDyke

Research In Progress: The presence and effects of self-transcendent content in CSA messaging

June 1, 2021

By Alan Abitbol, University of Dayton and Matthew VanDyke, University of Alabama

In 2018, Nike launched its 30th anniversary “Just Do It” campaign featuring polarizing former NFL quarterback Colin Kaepernick as the main spokesperson. The main message of the campaign was “Believe in something even if it means sacrificing everything.” Reaction toward the campaign was divisive, with those… More

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