Eco-Warrior: A theory-based mobile app for forming and sustaining pro-environmental habits
March 24, 2024
By Ching-Hua Chuan, Michelle Seelig, Weiting Tao, and Sunny Tsai, University of Miami
Although many people consider themselves ecologically aware, their attitudes often fail to align with actual behaviors for mitigating environmental problems. To address this gap, we designed, developed, and empirically evaluated a theory-driven mobile app intervention called “Eco-Warrior.” The app is designed to form eco-friendly behavioral habits among Generation Z users, known as the “sustainability generation.”
Based on the focus groups conducted… More
Examining the psychological implications of authentic CSA across environmental and racial justice
March 18, 2024
By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University
Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.
As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public stances on contentious issues. Companies must do so authentically and with genuine commitment. And, in a hyper-partisan U.S. political environment,… More
Encouraging pro-environmental behavior among women groups in Bali
March 6, 2024
By Gregoria Arum Yudarwati, Universitas Atma Jaya Yogyakarta
There is a need to understand corporate sustainability communication from the perspective of women groups as agents of pro-environmental behavior and circular economy initiative.
My study contends that corporate sustainability communication should facilitate the communication process that promotes the ideas of equality and inclusion of the public who bring their identities, histories, stories, biases and imperfections, into the decision-making process.
With the support of the Page Center, fieldwork… More
Learning from the UN’s sustainability communication partnership with BTS
March 1, 2024
By Baobao Song, Virginia Commonwealth University, and Minhee Choi, Texas Tech University
On September 20, 2021, the United Nations (U.N.) held its 76th annual General Assembly in a hybrid format, featuring in-person and online participation. The event received special attention because of BTS, a seven-member South Korean boy band. During the assembly, over one million fans worldwide joined the live online event as BTS delivered a seven-minute speech at the U.N. headquarters on climate change, digital community, and… More
Navigating deceptive environmental messaging of greenwashing and interventions
February 27, 2024
By Courtney D. Boman and Matthew S. VanDyke, University of Alabama
In the era of heightened environmental awareness, consumers increasingly seek products aligned with sustainability values. However, amidst genuine efforts, a larger shadow looms – greenwashing. This deceptive practice involves organizations intentionally disseminating misleading information (i.e., disinformation) to create an eco-friendly public image. Our study, funded by the 2022 Arthur W. Page Center’s sustainability call, delves into the nuanced dynamics of greenwashing susceptibility, offering… More
Sustainability publics: Theories of segmentation and effective strategic environmental communication
February 20, 2024
By Hyelim Lee, Washington State University; Alessandro Lovari, University of Cagliari; and Cristina Vaz de Almeida, Technical University of Lisbon; Jeong-Nam Kim, The University of Oklahoma
Environmental sustainability is the long-term maintenance of factors and practices that contribute to the quality of the environment. A key goal for interventions is to foster public engagement and behavior that supports this sustainability. In this context, "plasticity" refers to the capacity for being molded or altered, a term used to distinguish… More
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