Blog Archive for Advocacy Communications Category

Hao Xu, Jisu Huh and Hyejoon Rim

Companies getting political and publics’ reactions to CSA

July 6, 2023

By Hao Xu, University of Melbourne, Australia; Jisu Huh and Hyejoon Rim, University of Minnesota – Twin Cities

Corporate social advocacy (CSA) has received growing attention in recent years, given the polarized political environment and publics’ expectations on companies as active societal members.

In CSA, the extent to which publics perceive a company’s stance to be consistent with or opposite to… More

Duli Shi

Message framing for social identity – Scholar Q&A with Duli Shi

May 31, 2023

Companies making socially conscious decisions and sharing prosocial messaging has become a big part of business. Scholar Duli Shi, assistant professor at New Mexico State University, focuses her research on these corporate communication strategies. She says organizations can help people, especially marginalized groups, through their prosocial tactics. Her work aims to fine-tune the ways for-profit entities can do that.… More

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