By Hao Xu, University of Melbourne, Australia; Jisu Huh and Hyejoon Rim, University of Minnesota – Twin Cities
Corporate social advocacy (CSA) has received growing attention in recent years, given the polarized political environment and publics’ expectations on companies as active societal members.
In CSA, the extent to which publics perceive a company’s stance to be consistent with or opposite to… More
Companies making socially conscious decisions and sharing prosocial messaging has become a big part of business. Scholar Duli Shi, assistant professor at New Mexico State University, focuses her research on these corporate communication strategies. She says organizations can help people, especially marginalized groups, through their prosocial tactics. Her work aims to fine-tune the ways for-profit entities can do that.… More
Page Center scholar Nicole O’Donnell, assistant professor at Washington State University, studies the relationship between role models and the people they inspire. She has a particular interest in the health and prosocial behaviors of both groups. O’Donnell has conducted several studies in this area, including one funded by the Page Center in 2021 that viewed CEOs as… More
As CSA is inherently controversial, determining how companies can communicate with people who oppose their stance on the issue is critical for companies to strategically orient their CSA efforts. As part of our grant from the. Page Center, we launched two studies directed… More
The 2023 Edelman Trust Barometers reports that 53% of globally surveyed consumers believe their countries are more divided today than ever before and report an increasing lack of trust in government and nongovernmental entities.
In fact, they reported that businesses are currently… More
Research has shown that consumers expect companies to take a stand on sociopolitical issues. Yet, more and more, it seems that when they do, consumer reactions can be visceral and swift (both in favor and against). So, why do consumers often have such a… More