Corporate Social Advocacy

Building an audience-centric framework of situational corporate social advocacy strategy (2021)

Jiun-Yi Tsai, Shupei Yuan, Ioana Alexandria Coman

Public-company identity similarity and its influences on public reactions to CSA (2021)

Hao Xu, Jisu Huh, Hyejoon Rim

Investigating the effect of CSA on organization-public relationships (2021)

Joon Kyoung Kim, Won-Ki Moon

Co-creation of shared value through participatory corporate social responsibility (2018)

Sun Young Lee

Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013)

Melissa Dodd, Dustin Supa