PR as counsel for the ethical use of AI – Scholar Q&A with I-Huei Cheng

The infiltration of AI into nearly all aspects of business may mean new responsibilities for public relations practitioners. Scholars I-Huei Cheng, National Chengchi University; Karla Gower, University of Alabama; and Seow Ting Lee, University of Colorado Boulder, are leading a project that will help reveal some of those responsibilities.

Helping companies stay transparent about their AI use when hiring – Scholar Q&A

Artificial intelligence is finding a role in nearly every major industry. Human resources is no different. Scholars Ying Xiong and Joon Kyoung Kim, University of Rhode Island are leading a project that will help companies become more transparent about using AI in their hiring practices.

Understanding corporate data responsibility through the user’s eyes – Scholar Q&A

Scholars Joon Soo Lim, Syracuse University; Chunsik Lee and Junga Kim, University of North Florida; and Donghee Shin, Texas Tech University, are leading a project that will examine corporate data responsibility and its relation to consumer trust. Specifically, they will be studying algorithms.

Insights Report finds authenticity, purpose, and values are vital in corporate advocacy work

The Page Center’s 2023 Insights Report on corporate social advocacy reveals that companies must commit to authenticity to build trust. The document, the first of its kind, is a collection of new research-based tips and tactics for leading communicators to engage in multiple forms of advocacy.

Page Center Training Modules

The Page Center is strengthening the role of ethics education in communications classrooms. We offer 15 free online modules on a range of ethics topics in public relations.

The Arthur W. Page Center Awards

Every year the Page Center honors icons of public communications who, over the course of their careers, have demonstrated a commitment to the concept of "truth well told."

The Scholar Research Directory

An online database of research conducted by Page Center scholars and a record of the significant outcomes from that work.