Why teach digital activism?

January 24, 2023

By Jasmine Roberts-Crews, Ohio State University

The need to incorporate digital activism in communication curricula has become even more apparent as consumers increasingly support businesses that align with their core values on social issues. Themes such as corporate activism, corporate social responsibility, and "hashtag activism" are critical for students to understand as they enter a changed workforce since the 2020 racial justice protests.

However, some educators still do not feel equipped or confident addressing digital activism in the… More

Gary Sheffer at 2018 Page Center Awards

Q&A with Center board member Gary Sheffer

December 9, 2022

By Cerrena Lewis, Page Center Intern

Page Center board member Gary Sheffer is the Sandra A. Frazier professor of public relations at Boston University. As a professor, he teaches his students to compare the actions of enterprises to their mission or values. Prior to BU, Sheffer spent 13 years as the chief communications officer at General Electric. He was also a senior corporate strategist at Weber Shandwick. Sheffer has more than 30 years of experience in public relations… More

Essay Blog

Students can share thoughts in Page Center Awards Essay Contest

December 6, 2022 • Jonathan McVerry

Since the annual Page Center Awards went virtual, our distinguished honorees have educated and inspired hundreds of students around the world with encouraging words about the power of integrity and responsible communication. This year, we want to hear from the students too.

The Page Center Awards Essay Contest is asking undergraduate students who attend the event on Feb. 22, 2023 to reflect on the awards experience. Students can share their thoughts in a 300-word essay about… More

Fuyuan SRF

‘Vaccine narrative effectiveness’ by senior research fellow Fuyuan Shen

November 14, 2022 • Fuyuan Shen

A published research paper I co-authored with some collaborators from the Bellisario College examined the effects of conversion narratives on attitudes and behavioral intention to take the COVID-19 vaccine.

The study was conducted in January 2021, before the vaccine became widely available to the general public. It was also a time when many were unsure about the vaccine’s benefits and efficacy. However, we reviewed literature and quickly realized that conversion narratives had the potential to be an… More

Stephanie Madden

‘Ethics of nonprofit fundraising’ by senior research fellow Stephanie Madden

November 8, 2022 • Stephanie Madden

The ethics of nonprofit fundraising is an undertheorized area. As such, the ethics of effective fundraising tactics used by nonprofits may not be fully considered. For example, the emotionally evocative imagery of starving children may be effective in raising money for an aid organization, but what are the ethics of employing this tactic?

Professional fundraising associations have adopted codes of ethical standards for fundraising practices based largely on legal obligations, such as avoiding conflicts of interest. This is… More

Katie Place, SRF

‘Reflecting on a year of organizational listening research’ by senior research fellow Katie Place

October 31, 2022

By Katie R. Place, Page Center senior research fellow and professor of strategic communication at Quinnipiac University

It has been a pleasure serving as a senior research fellow at the Arthur W. Page Center and directing the 2020 Organizational Listening research call and subsequent projects.

Over the 2021-2022 year, I have enjoyed:

► Presenting and publishing my own organizational listening research

► Preparing the “Organizational Listening: Building Theory and Practice for Strategic Communication” book for publication… More