Research by Marlene S. Neill, Baylor University and Shannon A. Bowen, University of South Carolina

U.S. employees not satisfied with listening efforts of management

October 25, 2021

By Marlene S. Neill, Baylor University and Shannon A. Bowen, University of South Carolina

Women and lower-level employees working in U.S. organizations are not satisfied with management’s efforts to listen to them and they are often hesitant to offer critique or insight. These findings are based on a survey of 300 U.S. employees conducted in July of 2020.

The study, “Employee Perceptions of Ethical Listening in U.S. Organizations," was sponsored by a grant from the Arthur W. Page… More

Melanie Formentin

Research in Progress: Reimagining organization-public relationships through ethics of care

September 13, 2021

By Melanie Formentin, Towson University

Corporate social responsibility (CSR) is a given for most organizations. What started as a model for helping companies embrace responsible business practices regarding environmental and employee welfare has evolved in nuanced ways.

As younger generations expect companies to be open about their stances on important political and societal issues, we’ve seen an increase in conversations about authenticity and purpose. Companies are becoming more invested in corporate social advocacy and action… More

Jane Johnston and Jenny Zhengye Hou

Research in Progress: The road less traveled — An agent-based approach to ethics of care

August 31, 2021

By Jane Johnston, University of Queensland and Jenny Zhengye Hou, Queensland University of Technology, Australia

COVID-19 has placed a focus on the "caring professions" of health and aged workers who work on the front lines to save lives. This presents the opportunity for reflection by other professionals – public relations practitioners included – to ask: how do I incorporate caring into my job? What can I contribute to this challenging time? How can I work with a care… More

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

August 27, 2021

By Sarah Maben and Chris Gearhart, Tarleton State University

Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.

Social media opened organizations up to two-way communication possibilities for stakeholder communication, but the amount of concurrent conversation on all your social channels is overwhelming. With so many… More

Gregoria A. Yudarwati, Meganusa P. Ludvianto, Ina N. Ratriyana

Research in Progress: ‘Who cares?’ Questioning the ethic of care in disaster crisis communication

August 24, 2021

By. Gregoria A. Yudarwati, Meganusa P. Ludvianto and Ina N. Ratriyana, Universitas Atma Jaya Yogyakarta, Indonesia

Ethic of care is a novel yet less-preferred concept in addressing crisis communication and PR practices. Developed by Gilligan, the concept contends that organizations’ crisis communication attempts should integrate more care in mind rather than merely prioritizing compliance to established rules, namely ethics of rule.

We are not to argue that adhering to rules is wrong – it yields organizational benefits… More

Erin Willis, Erin Schauster, Maria Len-Rios, and Marjorie Delbaere

Research in Progress: Patient influencers – An ethics of care investigation

August 16, 2021

By Erin Willis, University of Colorado-Boulder; Erin Schauster, University of Colorado-Boulder; Maria Len-Rios, University of Georgia;  and Marjorie Delbaere, University of Saskatchewan

In very recent years, we’ve seen the rise of the social media influencer – someone who creates content for their social media followers. Brands are working with social media influencers to build trust through authentic, curated content. Followers perceive influencers as being experts on specific topics with relevant sources of information, and support for opinions and… More