U.S. employees not satisfied with listening efforts of management
October 25, 2021
By Marlene S. Neill, Baylor University and Shannon A. Bowen, University of South Carolina
Women and lower-level employees working in U.S. organizations are not satisfied with management’s efforts to listen to them and they are often hesitant to offer critique or insight. These findings are based on a survey of 300 U.S. employees conducted in July of 2020.
The study, “Employee Perceptions of Ethical Listening in U.S. Organizations," was sponsored by a grant from the Arthur W. Page… More
Research in Progress: Reimagining organization-public relationships through ethics of care
September 13, 2021
By Melanie Formentin, Towson University
Corporate social responsibility (CSR) is a given for most organizations. What started as a model for helping companies embrace responsible business practices regarding environmental and employee welfare has evolved in nuanced ways.
As younger generations expect companies to be open about their stances on important political and societal issues, we’ve seen an increase in conversations about authenticity and purpose. Companies are becoming more invested in corporate social advocacy and action… More
Research in Progress: The road less traveled — An agent-based approach to ethics of care
August 31, 2021
By Jane Johnston, University of Queensland and Jenny Zhengye Hou, Queensland University of Technology, Australia
COVID-19 has placed a focus on the "caring professions" of health and aged workers who work on the front lines to save lives. This presents the opportunity for reflection by other professionals – public relations practitioners included – to ask: how do I incorporate caring into my job? What can I contribute to this challenging time? How can I work with a care… More
Attention social media managers! Stakeholders expect you to listen
August 27, 2021
By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication possibilities for stakeholder communication, but the amount of concurrent conversation on all your social channels is overwhelming. With so many… More
Research in Progress: ‘Who cares?’ Questioning the ethic of care in disaster crisis communication
August 24, 2021
By. Gregoria A. Yudarwati, Meganusa P. Ludvianto and Ina N. Ratriyana, Universitas Atma Jaya Yogyakarta, Indonesia
Ethic of care is a novel yet less-preferred concept in addressing crisis communication and PR practices. Developed by Gilligan, the concept contends that organizations’ crisis communication attempts should integrate more care in mind rather than merely prioritizing compliance to established rules, namely ethics of rule.
We are not to argue that adhering to rules is wrong – it yields organizational benefits… More
Research in Progress: Patient influencers – An ethics of care investigation
August 16, 2021
By Erin Willis, University of Colorado-Boulder; Erin Schauster, University of Colorado-Boulder; Maria Len-Rios, University of Georgia; and Marjorie Delbaere, University of Saskatchewan
In very recent years, we’ve seen the rise of the social media influencer – someone who creates content for their social media followers. Brands are working with social media influencers to build trust through authentic, curated content. Followers perceive influencers as being experts on specific topics with relevant sources of information, and support for opinions and… More