Our People

Denise Bortree

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dsb177@psu.edu

Professor, Associate Dean for Academic Affairs, Advertising/Public Relations

Director, Arthur W. Page Center

Denise Bortree is the associate dean of academic affairs and professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State University and the director of the Arthur W. Page Center. She brings more than 10 years of industry experience to the position, including work as communications manager for two Fortune 500 companies. Bortree’s research focuses on sustainability, corporate social responsibility, and nonprofit communication. Her award-winning research has been published in over 25 peer-reviewed journal articles. She is a leading expert in volunteer communication, and her work on this topic led to her selection by the United Nations Volunteers to write for its State of the World’s Volunteerism study.  Her work at the Page Center has resulted in two co-edited books and a number of peer reviewed publications.

Bortree is the head of the public relations division of the Association for Education in Journalism and Mass Communication, the largest division of public relations faculty in the world, and she is the  chair of the executive committee of the association/nonprofit section at the Public Relations Society of America.

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Holly Overton

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hko104@psu.edu

Associate Professor, Advertising/Public Relations

Research Director, Arthur W. Page Center

Holly Overton has been the Page Center's research director since August 2021. She also leads the 2021 call for research proposals on corporate social advocacy and the 2022 call on sustainability. She teaches graduate and undergraduate courses in public relations and strategic communications and conducts public relations research in the areas of corporate social responsibility communication, corporate social advocacy, and sustainability communication.

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Jonathan McVerry

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jfm171@psu.edu

Communications Strategist, Staff

Communications Manager, Arthur W. Page Center

Jonathan McVerry is the communications manager for the Arthur W. Page Center. He also teaches COMM 260W: News Writing and Reporting and COMM 471: Public Relations Media and Methods.

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Senior Research Fellows

Colleen Connolly-Ahern

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cuc15@psu.edu

Associate Professor , Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center

Colleen Connolly-Ahern brings a strong research background and a commitment to educating future public relations professionals to the Arthur W. Page Center. An associate professor in advertising/PR, Connolly-Ahern researches international political advertising and health communications. She also focuses on culture, media framing and media access in strategic communications.

She has been published in a wide range of peer-reviewed journals, including Journalism & Mass Communication Quarterly; Journal of Public Relations Research (JPRR); and Communication, Culture and Critique. Connolly-Ahern is also former head of the Public Relations Division of AEJMC and a member of the editorial board of JPRR.

Lee Ahern

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laa182@psu.edu

Associate Professor, Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center
Project Manager, Sustainability Communications Initiative

Lee Ahern joined the faculty at Penn State in 2008 as an assistant professor, after a 20-year career in industry. Most recently he was marketing manager for an international custom publishing company, where he also oversaw development and implementation of all new media products. His Ph.D. and current research focus on environmental communications, applying empirical research and communications theory in the areas of persuasion, advertising, public relations and ethics. In particular, he has explored psychological effects and cognitive processing implications of different environmental message factors. In an international context, Ahern also studies the roles of culture and media system development on environmental attitudes and behaviors.

In 2007, Ahern received the Betsy Plank Graduate Student Research Award, which is presented annually at the Public Relations Society of America International Conference. He has presented multiple papers at the Association for Education in Journalism and Mass Communication annual conference.

Frank Dardis

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fed3@psu.edu

Associate Professor , Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center

Frank Dardis is leading the 2023 call for research proposals on digital analytics. Most of Dardis’ current research focuses on the psychological and persuasive effects that informational messages have on individuals. Specifically, he has examined message effects within both sociopolitical and marketing/consumer-related contexts. His consumer-oriented research focuses on the impact of advertising messages and corporate communications on individuals’ information processing and brand/corporate attitudes. Much of his recent research explores the effects of branded content within video games and interactive media. He also has investigated attitude formation and change pertaining to sociopolitical topics such as social movement organizations, war protest, environmentalism, capital punishment and political apathy.

LaShonda Eaddy

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lbe5132@psu.edu

Assistant Professor, Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center

LaShonda Eaddy is a crisis history expert and investigates ways that crisis history can inform crisis communications scholarship and crisis communication strategy. Her goal is to conduct theoretically-grounded research that will help professionals develop more effective crisis communication and reputation management strategies and sound measures to inform and evaluate those strategies. Eaddy’s research examines the ways organizations have handled previous crises and how that affects publics’ perceptions and emotions during current crises.

Heidi Hatfield Edwards

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Professor of Arts and Communication, Florida Institute of Technology
Senior Research Fellow, Arthur W. Page Center

Heidi Hatfield Edwards and senior research fellow Fuyuan Shen led the Narratives in Public Communication call for proposals. They are currently editing a book based on the resulting research. As a communication scholar, Hatfield Edwards focuses on communication and social issues, especially mis/disinformation, corporate social responsibility and the cultural and societal implications of communication regarding health, science and technology. She is especially interested in how audiences use mediated messages, interpreting those messages and engaging in discourse with the message creators, opinion leaders, and other audience members.

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Stephanie Madden

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szm962@psu.edu

Assistant Professor, Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center

Stephanie Madden has a passion for advocacy and social justice issues, and her research focuses on the intersections between activism, risk and crisis communication, public safety, and social media. She finished her Ph.D. at the University of Maryland in 2016, writing her dissertation on the development of an extended engagement approach to issues management that explored the gendered, intersectional, and emotional aspects of issues. This work seeks to better inform communicators how to develop more proactive communication strategies for handling sexual assault and other issues of gender-based violence and harassment.

Katie Place

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Associate Professor of Strategic Communication, Quinnipiac University
Senior Research Fellow, Arthur W. Page Center

Katie Place led the 2020 call for research proposals on Organizational Listening. She teaches courses in public relations, strategic planning, and social media, and her research examines the nexus of gender, power and ethics in public relations. Place is the Page Center's first senior research fellow from outside Penn State.

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Fuyuan Shen

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fus1@psu.edu

Donald P. Bellisario Professor of Advertising, Head of the Department of Advertising/Public Relations, Advertising/Public Relations

Senior Research Fellow, Arthur W. Page Center

Fuyuan Shen's research and teaching areas are media effects, persuasion, and strategic communications. He is interested in studying the effects of messages, in both traditional and new media, on individuals’ information processing and attitudes. His previous research has examined the impact of message frames and emotions on individuals’ attitudes, risk perceptions, and other cognitive or affective responses.

Brooke Weberling McKeever

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Professor of Journalism and Mass Communications, University of South Carolina
Senior Research Fellow, Arthur W. Page Center

Brooke Weberling McKeever is leading the 2023 call for research proposals on prosocial communication. Her research focuses on the work of nonprofit advocacy and health communication. She pays particular attention to misinformation and its effects on public health.

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Research Fellows