Our People
Denise Bortree
Professor, Associate Dean for Academic Affairs, Advertising/Public Relations
Director, Arthur W. Page Center
Denise Bortree is the associate dean of academic affairs and professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State University and the director of the Arthur W. Page Center. She brings more than 10 years of industry experience to the position, including work as communications manager for two Fortune 500 companies. Bortree’s research focuses on sustainability, corporate social responsibility, and nonprofit communication. Her award-winning research has been published in over 25 peer-reviewed journal articles. She is a leading expert in volunteer communication, and her work on this topic led to her selection by the United Nations Volunteers to write for its State of the World’s Volunteerism study. Her work at the Page Center has resulted in two co-edited books and a number of peer reviewed publications.
Bortree is the head of the public relations division of the Association for Education in Journalism and Mass Communication, the largest division of public relations faculty in the world, and she is the chair of the executive committee of the association/nonprofit section at the Public Relations Society of America.
Holly Overton
Associate Professor, Advertising/Public Relations
Research Director, Arthur W. Page Center
Holly Overton has been the Page Center's research director since August 2021. She also leads the 2021 call for research proposals on corporate social advocacy and the 2022 call on sustainability. She teaches graduate and undergraduate courses in public relations and strategic communications and conducts public relations research in the areas of corporate social responsibility communication, corporate social advocacy, and sustainability communication.
Jonathan McVerry
Communications Strategist, Staff
Jonathan McVerry is the communications manager for the Arthur W. Page Center. He also teaches COMM 260W: News Writing and Reporting and COMM 471: Public Relations Media and Methods.
Senior Research Fellows
Lee Ahern
Associate Professor, Advertising/Public Relations
Senior Research Fellow, Arthur W. Page Center
Project Manager, Sustainability Communications Initiative
Lee Ahern joined the faculty at Penn State in 2008 as an assistant professor, after a 20-year career in industry. Most recently he was marketing manager for an international custom publishing company, where he also oversaw development and implementation of all new media products. His Ph.D. and current research focus on environmental communications, applying empirical research and communications theory in the areas of persuasion, advertising, public relations and ethics. In particular, he has explored psychological effects and cognitive processing implications of different environmental message factors. In an international context, Ahern also studies the roles of culture and media system development on environmental attitudes and behaviors.
In 2007, Ahern received the Betsy Plank Graduate Student Research Award, which is presented annually at the Public Relations Society of America International Conference. He has presented multiple papers at the Association for Education in Journalism and Mass Communication annual conference.
Colleen Connolly-Ahern
Associate Professor , Advertising/Public Relations
Senior Research Fellow, Arthur W. Page Center
Colleen Connolly-Ahern brings a strong research background and a commitment to educating future public relations professionals to the Arthur W. Page Center. An associate professor in advertising/PR, Connolly-Ahern researches international political advertising and health communications. She also focuses on culture, media framing and media access in strategic communications.
She has been published in a wide range of peer-reviewed journals, including Journalism & Mass Communication Quarterly; Journal of Public Relations Research (JPRR); and Communication, Culture and Critique. Connolly-Ahern is also former head of the Public Relations Division of AEJMC and a member of the editorial board of JPRR.
Frank Dardis
Associate Professor , Advertising/Public Relations
Senior Research Fellow, Arthur W. Page Center
Most of Dardis’ current research focuses on the psychological and persuasive effects that informational messages have on individuals. Specifically, he has examined message effects within both sociopolitical and marketing/consumer-related contexts. His consumer-oriented research focuses on the impact of advertising messages and corporate communications on individuals’ information processing and brand/corporate attitudes. Much of his recent research explores the effects of branded content within video games and interactive media. He also has investigated attitude formation and change pertaining to sociopolitical topics such as social movement organizations, war protest, environmentalism, capital punishment and political apathy.
Stephanie Madden
Assistant Professor, Advertising/Public Relations
Senior Research Fellow, Arthur W. Page Center
Madden has a passion for advocacy and social justice issues, and her research focuses on the intersections between activism, risk and crisis communication, public safety, and social media. She finished her Ph.D. at the University of Maryland in 2016, writing her dissertation on the development of an extended engagement approach to issues management that explored the gendered, intersectional, and emotional aspects of issues. This work seeks to better inform communicators how to develop more proactive communication strategies for handling sexual assault and other issues of gender-based violence and harassment.
Katie Place
Associate Professor of Strategic Communication, Quinnipiac University
Senior Research Fellow, Arthur W. Page Center
Katie Place leads the 2020 call for research proposals on Organizational Listening. She teaches courses in public relations, strategic planning, and social media, and her research examines the nexus of gender, power and ethics in public relations. Place is the Page Center's first senior research fellow from outside Penn State.
Fuyuan Shen
Professor, Head of the Department of Advertising/Public Relations, Advertising/Public Relations
Senior Research Fellow, Arthur W. Page Center
Shen's research and teaching areas are media effects, persuasion, and strategic communications. He is interested in studying the effects of messages, in both traditional and new media, on individuals’ information processing and attitudes. His previous research has examined the impact of message frames and emotions on individuals’ attitudes, risk perceptions, and other cognitive or affective responses.
Research Fellows
Marlene Neill
Assistant Professor, Baylor University
Research Fellow, Arthur W. Page Center
An assistant professor at Baylor University, Marlene Neill has a long history with the Page Center as a scholar and advocate. She was selected as one the Center's first research fellows in 2018. She is leading a research project that will focus on implementing ethics courses into undergraduate curricula. At Baylor, Neill teaches principles of advertising and public relations, advertising copywriting, strategic communication research, advertising management and media law and ethics.