Environmental Communication
The Arthur W. Page Center has funded a book on environmental communications, published in 2012. Every day, thousands of people around the world engage in the study and practice of environmental communications. These passionate advocates understand that the principal barriers to the planet’s greatest environmental challenges are not technological, but social—the lack of public understanding and urgency about the issue, and therefore the collective political will to act. What’s needed is not necessarily better technology, but better communications campaigns. The book addresses this issue.
The book, edited by Lee Ahern and Denise Bortree, included an afterword by World Wildlife Foundation’s Tom Crompton, a global leader in environmental communication.
Title: Talking Green: Exploring Contemporary Issues in Environmental Communications
Preface: Talking Green: Exploring Contemporary Issues in Environmental Communications
Lee Ahern & Denise Sevick Bortree
Chapter 1: Weathercocks and Signposts: The Environment Movement at a Crossroads
Tom Crompton
Chapter 2: Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns
Matthew C. Nisbet, Ezra M. Markowitz & John E. Kotcher
Chapter 3: Biofuels and the Law of Unintended Consequences
Charles T. Salmon & Laleah Fernandez
Chapter 4: Greenwashing to Green Advocacy: The Environmental Imperative in Organizational Rhetoric
Brant Short
Chapter 5: Environmental Risk Communication: Right to Know as a Core Value for Behavioral Change
Michael J. Palenchar & Bernardo H. Motta
Chapter 6: Public Response Before and After a Crisis: Appeals to Values and Outcomes for Environmental Attitudes
Janas Sinclair & Barbara Miller
Chapter 7: Individual Factors and Green Message Reception: Framing, Lifestyles and Environmental Choices
Harsha Gangadharbatla & Kim B. Sheehan
Chapter 8: Pro-Environmental Behaviors Through Social Media: An Analysis of Twitter Communication Strategies
Denise Sevick Bortree
Chapter 9: Evaluating the Ethicality of Green Advertising: Toward an Extended Analytical Framework
Lee Ahern
Afterword: Finding Common Cause
Tom Crompton