Blog Archive for Sustainability Category


Generating positive media coverage of corporate sustainability on social issues

April 26, 2024

By Juan Liu and Lingling Zhang, Towson University

In today’s polarized world, corporate sustainability has become more than just a buzzword; it has become an essential aspect of a corporation’s identity and success. As many corporations show an increasing commitment to a more sustainable behavior, media and public expectations about a corporation's sustainability efforts and operations have increased.

smart phone research

Eco-Warrior: A theory-based mobile app for forming and sustaining pro-environmental habits

March 24, 2024

By Ching-Hua Chuan, Michelle Seelig, Weiting Tao, and Sunny Tsai, University of Miami

Although many people consider themselves ecologically aware, their attitudes often fail to align with actual behaviors for mitigating environmental problems. To address this gap, we designed, developed, and empirically evaluated a theory-driven mobile app intervention called “Eco-Warrior.” The app is designed to form… More

By Luke Capizzo and Andrea Martinez Gonzalez

Examining the psychological implications of authentic CSA across environmental and racial justice

March 18, 2024

By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University

Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.

As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More

Gregoria Arum Yudarwati, Universitas Atma Jaya Yogyakarta

Encouraging pro-environmental behavior among women groups in Bali

March 6, 2024

By Gregoria Arum Yudarwati, Universitas Atma Jaya Yogyakarta

There is a need to understand corporate sustainability communication from the perspective of women groups as agents of pro-environmental behavior and circular economy initiative.

My study contends that corporate sustainability communication should facilitate the communication process that promotes the ideas of equality and inclusion of the public who bring… More

Baobao Song, Virginia Commonwealth University, and Minhee Choi, Texas Tech University

Learning from the UN’s sustainability communication partnership with BTS

March 1, 2024

By Baobao Song, Virginia Commonwealth University, and Minhee Choi, Texas Tech University

On September 20, 2021, the United Nations (U.N.) held its 76th annual General Assembly in a hybrid format, featuring in-person and online participation. The event received special attention because of BTS, a seven-member South Korean boy band. During the assembly, over one million fans worldwide joined… More

By Courtney D. Boman and Matthew S. VanDyke, University of Alabama

Navigating deceptive environmental messaging of greenwashing and interventions

February 27, 2024

By Courtney D. Boman and Matthew S. VanDyke, University of Alabama

In the era of heightened environmental awareness, consumers increasingly seek products aligned with sustainability values. However, amidst genuine efforts, a larger shadow looms – greenwashing. This deceptive practice involves organizations intentionally disseminating misleading information (i.e., disinformation) to create an eco-friendly public image. Our study,… More