Blog Archive for Advocacy Communications Category

By Luke Capizzo and Andrea Martinez Gonzalez

Examining the psychological implications of authentic CSA across environmental and racial justice

March 18, 2024

By Luke Capizzo, University of Missouri, and Andrea Martinez Gonzalez, James Madison University

Especially in a society with eroding trust in institutions, “authenticity” is a buzzword, an ever-present social media aspiration, and a key mindset for strategic communicators.

As expectations for organizations to engage in social issues have increased, it’s no longer enough to simply take public… More

Flora Hung-Baesecke University of Technology Sydney

How public relations fits into corporate purpose – Scholar Q&A with Flora Hung-Baesecke

September 26, 2023

Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More

Minhee Choi Texas Tech University

How prosocial communication can drive policy – Scholar Q&A with Minhee Choi

September 18, 2023

A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More

Young Kim and Katharine Miller

Effects of CEO activism on employee prosocial behavior – Scholar Q&A

September 5, 2023

It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More

Brian and Staci Smith

Navigating the risks of corporate support of refugees – Scholar Q&A

July 12, 2023

Last year, the number of refugees worldwide eclipsed 100 million. The ubiquity of the crisis attracts corporate support and advocacy of these displaced people. However, Brian Smith and Staci Smith say companies may not understand the intricacies of the crisis and their corporate efforts often don’t properly serve refugee needs. The Fulbright Scholars and Brigham Young University faculty members… More