January 24, 2023

By Jasmine Roberts-Crews, Ohio State University

The need to incorporate digital activism in communication curricula has become even more apparent as consumers increasingly support businesses that align with their core values on social issues. Themes such as corporate activism, corporate social responsibility, and "hashtag activism" are critical for students to understand as they enter a changed workforce since the… More

July 28, 2021

By Weiting Tao and Yeunjae Lee, University of Miami

In today’s environment, employee engagement and relationships with their organizations have become particularly fragile. The psychological, physical, and financial distress brought by the global pandemic and by organizational changes in response to the pandemic (e.g., downsizing, relocation, cutting benefit, and teleworking) has put employees in a vulnerable state and… More

June 29, 2021

By Dunja Antunovic, University of Minnesota; Nicole M. LaVoi, University of Minnesota; Katie Lebel, Ted Rogers School of Management; Nancy Lough, University of Nevada Las Vegas; Ceyda Mumcu, University of New Haven; and Ann Pegoraro, University of Guelph

In 2020, women’s sports leagues in the United States saw remarkable commercial success. As we noted in our… More

May 25, 2021

By Joon Kyoung Kim, University of Rhode Island and Won-Ki Moon, University of Texas at Austin

Corporate social advocacy (CSA), which refers to organizations’ public stances on controversial sociopolitical issues (Dodd & Supa, 2014), has become an essential organizational practice. A growing number of corporations have become increasingly vocal about social issues they support, as public expectations of… More

May 17, 2021

By Anli Xiao, University of South Carolina, and Christen Buckley, Ph.D. student at Pennsylvania State University

In 2012 DICK’s Sporting Goods decided to temporarily stop selling military-style semi-automatic weapons following the Sandy Hook Elementary School shooting in Newtown, Connecticut.

In 2018, following the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, DICK’s launched a pro-gun… More

March 10, 2021

By Linda Hon, University of Florida, and Leping You, Miami University (Ohio)

Given that Consumer Political Advocacy (CPA) is a vital yet underexplored area, this project examined the antecedents and outcomes of CPA with three studies.

The first study conceptualized and developed measurements for the behavioral outcomes of CPA among consumers. The study conceptualized consumer digital engagement… More