Blog Archive for Advocacy Communications Category

Flora Hung-Baesecke University of Technology Sydney

How public relations fits into corporate purpose – Scholar Q&A with Flora Hung-Baesecke

September 26, 2023

Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More

Minhee Choi Texas Tech University

How prosocial communication can drive policy – Scholar Q&A with Minhee Choi

September 18, 2023

A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More

Young Kim and Katharine Miller

Effects of CEO activism on employee prosocial behavior – Scholar Q&A

September 5, 2023

It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More

Brian and Staci Smith

Navigating the risks of corporate support of refugees – Scholar Q&A

July 12, 2023

Last year, the number of refugees worldwide eclipsed 100 million. The ubiquity of the crisis attracts corporate support and advocacy of these displaced people. However, Brian Smith and Staci Smith say companies may not understand the intricacies of the crisis and their corporate efforts often don’t properly serve refugee needs. The Fulbright Scholars and Brigham Young University faculty members… More

Hao Xu, Jisu Huh and Hyejoon Rim

Companies getting political and publics’ reactions to CSA

July 6, 2023

By Hao Xu, University of Melbourne, Australia; Jisu Huh and Hyejoon Rim, University of Minnesota – Twin Cities

Corporate social advocacy (CSA) has received growing attention in recent years, given the polarized political environment and publics’ expectations on companies as active societal members.

In CSA, the extent to which publics perceive a company’s stance to be consistent with or opposite to… More

Duli Shi

Message framing for social identity – Scholar Q&A with Duli Shi

May 31, 2023

Companies making socially conscious decisions and sharing prosocial messaging has become a big part of business. Scholar Duli Shi, assistant professor at New Mexico State University, focuses her research on these corporate communication strategies. She says organizations can help people, especially marginalized groups, through their prosocial tactics. Her work aims to fine-tune the ways for-profit entities can do that.… More