Blog Archive for Advice Category

Tara's Blog about AI and PR

Write better than a robot: Introducing my PR class to ChatGPT

April 26, 2023

Editor's Note: Special thanks to Joseph Niedziejko for helping with this project.

I recently attended the Institute for Public Relations Bridge Conference where practitioners and professors were mostly talking artificial intelligence. It struck me that practitioners were saying that they anticipate that new graduates will be very adept and interested in using AI, and they were looking at these… More

Gary Sheffer at 2018 Page Center Awards

Q&A with Center board member Gary Sheffer

December 9, 2022

By Cerrena Lewis, Page Center Intern

Page Center board member Gary Sheffer is the Sandra A. Frazier professor of public relations at Boston University. As a professor, he teaches his students to compare the actions of enterprises to their mission or values. Prior to BU, Sheffer spent 13 years as the chief communications officer at General Electric. He… More

Ellyn FIsher

Q&A with Center board member Ellyn Fisher

October 27, 2022

By Cerrena Lewis, Page Center intern
Page Center advisory board member Ellyn Fisher is the senior vice president of marketing and communications at the Ad Council. She works to promote the organization and its more than 30 national public service communications programs to key audiences, such as the public and industry stakeholders across the communications and… More

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

August 27, 2021

By Sarah Maben and Chris Gearhart, Tarleton State University

Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.

Social media opened organizations up to two-way communication… More

Stephanie Madden - Senior Research Fellow

It’s easier than ever to bring the Page Center Awards into your classroom

February 4, 2021

One of the many challenges of being a university-level educator during the COVID-19 pandemic is watching our prepared and motivated students face an uncertain professional future. While canceled internships and potentially lackluster job prospects are a very real challenge, one opportunity provided by our Zoom-based reality is the enhanced access available to professional events that were once financially or… More