Editor's Note: Special thanks to Joseph Niedziejko for helping with this project.
I recently attended the Institute for Public Relations Bridge Conference where practitioners and professors were mostly talking artificial intelligence. It struck me that practitioners were saying that they anticipate that new graduates will be very adept and interested in using AI, and they were looking at these… More
Page Center board member Gary Sheffer is the Sandra A. Frazier professor of public relations at Boston University. As a professor, he teaches his students to compare the actions of enterprises to their mission or values. Prior to BU, Sheffer spent 13 years as the chief communications officer at General Electric. He… More
Page Center advisory board member Ellyn Fisher is the senior vice president of marketing and communications at the Ad Council. She works to promote the organization and its more than 30 national public service communications programs to key audiences, such as the public and industry stakeholders across the communications and… More
By Sarah Maben and Chris Gearhart, Tarleton State University
Truly listening to stakeholders in social media, and not just surveilling them for marketing preferences and trends, requires proof of listening. That means putting listening into action through a response such as a like, reply, favorite, heart, gif, or emoji.
Social media opened organizations up to two-way communication… More
One of the many challenges of being a university-level educator during the COVID-19 pandemic is watching our prepared and motivated students face an uncertain professional future. While canceled internships and potentially lackluster job prospects are a very real challenge, one opportunity provided by our Zoom-based reality is the enhanced access available to professional events that were once financially or… More
As a researcher and educator, I seldom get to share my views.
As a researcher and educator, I share my views all the time. That is what we do. We publish research regularly (or try to) that reflects how we believe “the world works” (based on evidence and sound reasoning, we hope).