Blog Archive for Corporate Social Responsibility Category

Hao Xu, Jisu Huh, and Hyejoon Rim, University of Minnesota-Twin Cities

Research in Progress: Companies getting political and the influence on CSA public relations

June 16, 2021

By Hao Xu, Jisu Huh, and Hyejoon Rim, University of Minnesota-Twin Cities

In today’s increasingly polarized political environment, a growing number of companies are taking a stance on controversial sociopolitical topics or public policy issues that their stakeholders care about. This includes issues like same-sex marriage, gun control, racial equality, immigration and transgender bathroom policies.

Companies, however,… More

Nicole O’Donnell and Yanni Ma

Research in Progress: How can corporations support environmental justice authentically?

June 8, 2021

By Nicole O’Donnell, Virginia Commonwealth University and Yanni Ma, Oregon State University

Activists have been working for decades to draw attention to environmental injustices that disproportionately affect poor and minority communities. With support from the Page Center, our research team is working on a project that aims to understand how corporations can authentically support environmental justice causes… More

Alan Abitbol and Matthew VanDyke

Research In Progress: The presence and effects of self-transcendent content in CSA messaging

June 1, 2021

By Alan Abitbol, University of Dayton and Matthew VanDyke, University of Alabama

In 2018, Nike launched its 30th anniversary “Just Do It” campaign featuring polarizing former NFL quarterback Colin Kaepernick as the main spokesperson. The main message of the campaign was “Believe in something even if it means sacrificing everything.” Reaction toward the campaign was divisive, with those… More

Ioana A. Coman and Rosalynn Vasquez

Research in Progress: What happens when organizations don’t listen?

July 21, 2020

By Ioana A. Coman, Texas Tech University, and Rosalynn Vasquez, Boston University

On Sept. 19, 2019, Amazon CEO Jeff Bezos announced the company’s first corporate pledge to fight climate change. However, for many employees, including those representing the Amazon Employees for Climate Justice, this was not enough. Nearly 3,000 Amazon employees walked out of Amazon’s headquarters the next… More