Blog Archive for Corporate Social Responsibility Category

Hyejoon Rim, University of Minnesota; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Minnesota

Understanding CSA from the perspectives of PR professionals and employees

July 14, 2024

By Hyejoon Rim, University of Minnesota; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Minnesota

While increasing scholarly attention has begun to explore corporate social advocacy (CSA) and its consequences from the external publics’ (e.g., consumers) perspectives, there is a very limited approach in the way CSA is being discussed from the perspective of the organization… More


Generating positive media coverage of corporate sustainability on social issues

April 26, 2024

By Juan Liu and Lingling Zhang, Towson University

In today’s polarized world, corporate sustainability has become more than just a buzzword; it has become an essential aspect of a corporation’s identity and success. As many corporations show an increasing commitment to a more sustainable behavior, media and public expectations about a corporation's sustainability efforts and operations have increased.

Motorsports Research

Green racing: Motorsports pave a new path toward sustainability

February 9, 2024

By Virginia Harrison, Clemson University, and Rosalynn Vasquez, Baylor University

As the public’s environmental consciousness grows, more organizations are advocating for a sustainable future. Over the years, the climate crisis has gained momentum from various leaders and influencers, such as scientists, celebrities, religious leaders and corporations.

Sports organizations also have a unique power, position, and responsibility to… More

Keonyoung Park, assistant professor at Hong Kong Baptist University

An interdisciplinary study on how AI affects CSR - Scholar Q&A with Keonyoung Park

December 5, 2023

If you’ve read the Page Center blog the past couple months (or any news outlet, really), it’ll be no surprise to hear that artificial intelligence technology has affected every inch of public communication. Corporate social responsibility (CSR) – an expectation that companies engage in responsible activities that contribute to community, the environment, and society – is no different. First-time… More

Minhee Choi Texas Tech University

How prosocial communication can drive policy – Scholar Q&A with Minhee Choi

September 18, 2023

A wealth of research has focused on prosocial communication’s effect on the behavior of publics and stakeholders. There are also studies on prosocial’s influence on civic discourse. However, there is a lack of research on how prosocial communication can alter one of the key ingredients to improving social conditions and solving social problems – policy. For their Page Center… More

Young Kim and Katharine Miller

Effects of CEO activism on employee prosocial behavior – Scholar Q&A

September 5, 2023

It’s become common for companies to take stands on social issues. But what about the leaders who decide what stances to take? And how does their decision relate to their employees? Young Kim and Katharine Miller from Marquette University are leading two studies to learn the effects of CEO activism on company stakeholders, particularly employees. The first-time Page Center… More