Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022) Carlina DiRusso, Christen Buckley, Pratiti Diddi, Frank Dardis, Michail Vafeiadis, Nicholas Eng
Sustainability in CSR messages on social media: how emotional framing and efficacy affect emotions (2020) Carlina DiRusso, Jessica Myrick
