Keyword / prosocial communication

Prosocial communication in social media for public resilience during a collective tragedy (2023)

Jo-Yun Queenie Li , Yeunjae Lee

Social media influencers, emotional flow, and elevation uplift narrative persuasion (2023)

Yen-I Lee, Di Mu, Michaela Gearty , Yan Jin

Developing corporate social advocacy through the NGO and refugee lens (2023)

Brian Smith, Staci Smith

How should U.S. companies communicate about geopolitical issues? (2023)

Yi Grace Ji , Yufan Sunny Qin, Jie Jin, Linjuan Rita Men, Zifei Fay Chen

Licensed to greenwash? Exploring sustainability-driven prosocial communication strategies (2023)

Shupei Yuan , Haoran Chu