Scholar Research Directory / Ethics
How millennials view ethics in public relations practice (2016)
The study was funded by the Page Center and sponsored by PRSA Board of Ethics & Professional Standards. The survey was administered during September of 2016 as part of the Ethics Month activities to approximately 1,500 members of the New Professionals section as well as members who have less than five years of experience in public relations.
- News ArticlePR Daily: Study: Millennials unprepared to serve as ‘ethical conscience’ in PR
- Blog PostBaylor News: https://www.baylor.edu/mediacommunications/news.php?action=story&story=177858
- Research JournalPublic Relations Review: Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience
- Conference PresentationInternational Public Relations Research Conference (2017) - Top Paper Award: Silent & Unprepared: Most Millennial Practitioners yet to Embrace Role as Ethical
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