Scholar Research Directory / Corporate Social Responsibility
The impact of authentic and dialogic CSR communication on online brand community engagement (2017)
Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes.
- Research JournalJournal of Public Relations Research: How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention
- Research JournalJournal of Public Relations Research: Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management
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