Scholar Research Directory / Corporate Social Responsibility Ethics Sustainability

Mitigating skeptical perceptions of green CSR initiatives in crisis situations (2019)

This study is an experiment that tested the effectiveness of different strategies proposed on mitigating public skepticism toward environmentally-focused CSR when a corporate crisis occurs.

Research JournalCorporate Communications: An International Journal: Within- and between-person(s) emotional reactions toward crisis communication
Blog PostPage Center blog: Mitigating skeptical perceptions of green CSR initiatives in crisis situations

Keywords:

CSR, environment, crisis communication