The Big Assist: Exploring nonprofit practitioner beliefs about sport CSR relationships (2021)

Corporate social responsibility research often emphasizes CSR practices, organizational communication, and perceptions among publics. Scholars believe sport offers unique opportunities to create social impacts. However, sport CSR scholarship generally fails to address the quality of relationships between partner organizations. Ethic of care provides a framework for understanding the benefits of working with professional sport organizations and the resultant quality of those CSR relationships compared to other corporate partners. To address scholarly gaps, 29 depth interviews were conducted with nonprofit practitioners whose nonprofits received support from professional sport organizations.