The Ethics of Public Health Communication: Message Development in Antismoking Campaigns (2007)

Although there is literature discussing how social marketing and campaign planning steps can instruct health communicators to develop their work, the documentation of the planning process of antismoking campaigns is very limited. The purpose of the study is to fill in the gap with empirical findings that are focused on the development of antismoking messages and explore the strategic and ethical issues that public health campaigners are confronted with.