Scholar Research Directory / Sustainability

Tracking the path of the green consumer (2022)

NIcholas Eng, Christen Buckley, Rachel Peng

This study examines the relationship between individual traits and values of consumers and their decision-making process pertaining to purchasing green products from companies with a strong commitment to corporate social responsibility.

Research JournalSustainability: Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions

Keywords:

sustainability, CSR, values