November 25, 2013

When it comes to sustainability, purely informational advertising and marketing campaigns just don’t work. Marketers need to “tap into emotional drivers” to effect change.  And they need to send segmented messages to different demographics.

So said Lee Ann Head, an expert on communications related to energy efficiency, on campus in November as the inaugural Arthur W. Page Center… More

February 11, 2013

Lee Ahern, Senior Research Fellow at the Arthur W. Page Center, Assistant Professor of Advertising and co-director of the Environmental Communications Project at Penn State University, outlines why emotion is more powerful than reason in green marketing on GreenBiz.com.

October 29, 2012

Supported by Grant from Arthur W. Page Center at Penn State

UNIVERSITY PARK, PA -- A new book, Talking Green: Exploring Current Issues in Environmental Communication, has been published by Peter Lang International Publishing Group.  The editors are Arthur W. Page Center Legacy Scholars from Penn State’s College of Communications: Denise Bortree and Lee Ahern.