News Archive for Sustainability Category

Research on CSR and sustainability featured at recent conference

May 24, 2014

One of the most popular conferences for academics in public relations is the International Public Relations Research Conference (IPRRC) which is held every March in Miami. This year I noticed a long list of studies on corporate social responsibility (CSR) and sustainability communication. That was a pleasant surprise, given the Page Center’s recent efforts to fund high-quality research in… More

Sustainability Communications Initiative Begun at the Page Center

May 14, 2014

The Sustainability Communications Initiative (SCI) is being established at Penn State University with the help of a $37,500 seed grant from the University’s Sustainability Institute Reinvention Fund.

The Arthur W. Page Center for Integrity in Public Communication, a research unit of Penn State’s College of Communications, will be the home for the Sustainability Communications Initiative.  The grant was… More

Professional-in-residence notes keys to effective ‘green’ messaging

November 25, 2013

When it comes to sustainability, purely informational advertising and marketing campaigns just don’t work. Marketers need to “tap into emotional drivers” to effect change.  And they need to send segmented messages to different demographics.

So said Lee Ann Head, an expert on communications related to energy efficiency, on campus in November as the inaugural Arthur W. Page Center… More

Why emotion beats reason in green marketing

February 11, 2013

Lee Ahern, Senior Research Fellow at the Arthur W. Page Center, Assistant Professor of Advertising and co-director of the Environmental Communications Project at Penn State University, outlines why emotion is more powerful than reason in green marketing on

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