Greenbiz.com on October 7 ran a shortened version of the Page Center blog post by Lee Ahern asserting that the “97 percent of scientists agree” argument is not effective at convincing the public about the reality of climate change. Read the article.
One of the most popular conferences for academics in public relations is the International Public Relations Research Conference (IPRRC) which is held every March in Miami. This year I noticed a long list of studies on corporate social responsibility (CSR) and sustainability communication. That was a pleasant surprise, given the Page Center’s recent efforts to fund high-quality research in… More
The Sustainability Communications Initiative (SCI) is being established at Penn State University with the help of a $37,500 seed grant from the University’s Sustainability Institute Reinvention Fund.
The Arthur W. Page Center for Integrity in Public Communication, a research unit of Penn State’s College of Communications, will be the home for the Sustainability Communications Initiative. The grant was… More
When it comes to sustainability, purely informational advertising and marketing campaigns just don’t work. Marketers need to “tap into emotional drivers” to effect change. And they need to send segmented messages to different demographics.
So said Lee Ann Head, an expert on communications related to energy efficiency, on campus in November as the inaugural Arthur W. Page Center… More
Lee Ahern, Senior Research Fellow at the Arthur W. Page Center, Assistant Professor of Advertising and co-director of the Environmental Communications Project at Penn State University, outlines why emotion is more powerful than reason in green marketing on GreenBiz.com.