Advocacy

Extending the model of media advocacy for strategic and ethical communication (2023)

Minhee Choi, Kelli S. Boling

Communicating CEO activism for employee prosocial behaviors (2023)

Young Kim, Katharine E. Miller

Prosocial communication in social media for public resilience during a collective tragedy (2023)

Jo-Yun Queenie Li , Yeunjae Lee

Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022)

Carlina DiRusso, Christen Buckley, Pratiti Diddi, Frank Dardis, Michail Vafeiadis, Nicholas Eng

Communicating for justice and equality: Women’s sport and corporate social advocacy (2021)

Dunja Antunovic, Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel

Building an audience-centric framework of situational corporate social advocacy strategy (2021)

Jiun-Yi Tsai, Shupei Yuan, Ioana Alexandria Coman