Communicating for justice and equality: Women’s sport and corporate social advocacy (2021)

This research examines CSA from the perspective of professional women’s sports organizations in the United States. The goal is to better understand the challenges and opportunities women’s sports teams’ experience when using digital media for corporate social advocacy. This study is situated in relation to research in sport communication, sport management, sport sociology, and public relations. While there are plethora of studies on the uses of digital media in sport, on sport organizations’ corporate social responsibility initiatives, and even on CSA in sport-related campaigns, the majority of these studies focus on the context of men’s sports.