Keyword / advertising

The role of calls to action, logo presence, and disclosure modality on parental appraisals (2022)

Jason Freeman, Frank Dardis

Patient influencers: The morality of paid influence in pharmaceutical advertising (2021)

Erin Willis, Erin Schauster, Maria Len-Rios, Marjorie Delbaere

Understanding public relations roles as the ethics counsel in the age of fake news (2018)

M. Rosie Jahng, Hyunmin Lee

Understanding native communication of corporate social responsibility (CSR) (2018)

Linwan Wu, Holly Overton

Public response before and after a crisis: Appeals to value and outcomes for environmental attitudes (2015)

Barbara Miller Gaither, Janas Sinclair

Identifying with (in)congruent narratives: Determining the effectiveness of sustainability (2015)

Brett Sherrick, Jennifer Hoewe

Examining the impact of advertising vs. public relations in consumer engagement (2013)

Dustin Supa, Melissa Dodd