Scholar Research Directory / Sustainability
Public response before and after a crisis: Appeals to value and outcomes for environmental attitudes (2015)
While messages about the environment and climate change may be increasingly prominent, they involve complex scientific and public policy issues. This study asks how members of the general public who lack environmental expertise make sense of these messages.
- Research JournalJournalism & Mass Communication Quarterly: Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response
- Blog PostPage Center blog: Corporate environmental ads are more persuasive when concern is high