Scholar Research Directory / Organizational Listening
Harnessing the power of chatbots for organizational social listening (2020)
This research project surveyed social media users to learn how effective social chatbots can be used as a tool for organizational listening.
- Research JournalJournal of Public Relations Research: Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships
- Blog PostPage Center blog: Chatbots as an emerging social listening tool for organizations
- Research JournalBook (Organizational Listening for Strategic Communication: Building Theory and Practice): The Power of AI-Enabled Chatbots as an Organizational Social Listening Tool
Keywords:
listening, chatbots, artificial intelligence, social media, transparency