Examining the influence of ethics of care & servant leadership in public relations (2021)

Servant leadership and ethics of care both emphasize the importance of interpersonal relationships, listening to others and empathy, all of which are critical to public relations practice. However, these two perspectives have received limited attention in public relations scholarship, despite the fact that public relations theory and practice have long advocated that public relations professionals have an obligation to seek out and consider the views of internal and external stakeholders prior to making organizational decisions.