Exploring Practices and Implications of Digital Public Relations Engagement with Low-Income Publics (2017)

Social and mobile engagement with low-income individuals in a way that matches their needs is ever evolving. Findings suggest that traditional face-to-face dialogue and engagement may still be the best way to achieve an authentic relationship. Although academic scholarship has made extraordinary steps to fully comprehend what it takes to improve these relationships from the viewpoints of low-income individuals, little has been done to understand the commitment needs that are required. In 2018, there were 38.1 million people in poverty in the United States, according to the Census Bureau. Organizations and public relations professionals can no longer afford to ignore this large group of important low-income public individuals. Public relations professionals face an overwhelming but necessary demand of guaranteeing that all publics—regardless of economic stances—are heard, regarded and considered.