Scholar Research Directory / Advocacy
From Propaganda to Soft Power to Public Relations (2007)
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy.
- Blog PostPage Center Blog: From Propaganda to Soft Power to Public Relations: Exploring The Ethics and Effectiveness of U.S. Public Diplomacy
- Research JournalThe Hague Journal of Diplomacy: Advancing the new public diplomacy: A public relations perspective
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