How and when should corporations engage in social issues (2019)

Should companies take a stand on social issues? What about when these issues are contentious and corporate stakeholders are divided on the topic? The last few years have included numerous examples of corporate and CEO advocacy on divisive social-political issues including support for both conservative and liberal positions and representing a range of issues.As companies face increasing pressure to comment on divisive political and social issues, understanding how businesses should do so remains limited. Given this gap in knowledge, this study seeks to better understand this issue and examine under what conditions companies should consider taking social action, and how to best do so.