Scholar Research Directory / Organizational Listening

Listening to historically marginalized publics: Brand activism and LGBTQ stakeholders (2020)

Hayoung Sally Lim, Erica Ciszek, Won-Ki Moon

This study aims to contribute to knowledge, practice and public understanding of brand activism and organizational listening with historically marginalized publics.

Research JournalJournal of Homosexuality : Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns
Research JournalOrganizational Listening for Strategic Communication: Building Theory and Practice: Listening to Historically Marginalized Publics: A Conceptualization of Perceived Organizational Listening in LGBTQ Advocacy
Research JournalJournal of Communication Management: Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings
Blog PostPage Center blog: LGBTQ+ brand activism: Listening to historically marginalized stakeholders

Keywords:

organizational listening, marginalized publics, LGBTQ