A bunch of young students with cameras and notebooks are creatively photographed in the reflection of a glass window.

Advertising/Public Relations

Students who major in advertising/public relations prepare for careers in business, communications or mass media-related fields. Students learn the art of storytelling and work with clients as they build campaigns and combine classroom instruction with hands-on opportunities.

A female advertising student sits in front of a computer working on a presentation. We see her dark brown pulled up in a pony tail and some printed report pages in front of her with graphs and creative screenshots.

Advertising

Students who focus on advertising learn how advertising affects the mass media, how it is used by consumers in making strategic decisions and how it is controlled and regulated.

Students learn the art of persuasive storytelling as they create concepts and craft copy for a variety of media, including outdoor ad placements, print ads, radio scripts and TV storyboards. Through hands-on classes, students create all-encompassing media plans that include research, marketing materials, ratings and costs.

Students learn to develop campaign goals and think strategically to suggest appropriate creative, media and promotional strategies to achieve those goals using current programs and technology.

A group of four students sitting in front of a large monitor working on a group project

Public Relations

Public relations students focus on both economic and social aspects of public relations, preparing to pursue careers in business, communications, mass media or a variety of other areas.

Students gain experience through classroom instruction and hands-on, real-life public relations opportunities. In capstone courses, students take on real clients and learn how to build a PR campaign. They complete market research and craft news releases, PSAs, pitch letters and assemble media kits. Students fine tune their writing and presentation skills and harness strategic planning and thinking to build a client brand through traditional and new media.

Courses, Suggested Academic Plans

Potential Internships & Employers

Advertising/public relations professionals contribute on a daily basis everywhere from Fortune 500 companies to non-profit organizations.

  • Ad Council Logo
  • Red Cross Logo
  • Beyond Spots and Dots Logo
  • Brownstein Group Logo
  • Edelman Logo
  • Fierce Markets Logo
  • Gatesman + Dave Logo
  • Geisinger Logo
  • GE Logo
  • Harmelin Media Logo
  • Johnson & Johnson Logo
  • Ketchum Logo
  • Marc USA Logo
  • Ogilvy Logo
  • Tierney Logo
  • United Way Logo

Typical AD/PR Graduate Job Titles

  • Advertising Analyst
  • Advertising Buyer
  • Corporate Communications Expert
  • Graphic Designer
  • Market Researcher
  • Media Planner
  • Public Relations Account Executive
  • Writer

Featured Alumni

Jayne Jamison head shot

Jayne Jamison

SVP and Publisher of O, The Oprah Magazine

1978, Advertising

Chris Smith head shot

Chris Smith

Creative Group Head, The Richards Group // Clients: Motel 6, Red Lobster, Home Depot

1994, Advertising

Bjorn Trowery head shot

Bjorn Trowery

Consumer Communications and Brand PR, Facebook

2008, Advertising/Public Relations

Matt Rissmiller head shot

Matt Rissmiller

Head of Production, Uninterrupted

2002, Advertising

Marc Brownstein head shot

Marc Brownstein

President & CEO, Brownstein Group

1981, Advertising

Shareese Thompson head shot

Shareese Thompson

Vice President, MBooth Health

1996, Advertising/Public Relations

Alison Hoachlander head shot

Alison Hoachlander

Vice President/Director, Corporate, Golin

2012, Advertising/Public Relations

Kathy DeGrandi Heasley head shot

Kathy DeGrandi Heasley

Founder & President, HEASLEY&PARTNERS Inc.

1983, Advertising

Jennifer McKenzie head shot

Jennifer McKenzie

Digital Video Distribution Account Manager, Disney and ESPN Media Networks

2009, Advertising/Public Relations