Special book-launch event to celebrate the book "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia," written by Alex Fattal, an assistant professor in the Department of Film-Video and Media Studies. The 304-page book details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. The event will feature a reading by Fattal, as well as commentary from Alex Dent of George Washington University and music from Adianez Martinez. The event is free and open to the public.

The Penn State Institutes of Energy and the Environment has announced that Katharine Hayhoe will be the keynote speaker for the 2018 Colloquium on the Environment. Hayhoe is an atmospheric scientist studying climate change and its impacts on human systems and the natural environment.

The event will take place at 4:30 on Thursday, Nov. 15, in Schwab Auditorium and is free and open to the public. A reception will follow the colloquium at 6 p.m. in Heritage Hall in the HUB-Robeson Center. Registration is requested.

The 2018 McDowell Lecture will be given by Dr. Donald Siegel, Emeritus Laura J. and L. Douglas Meredith Professor, Department Earth Sciences, Syracuse University, presenting, "The Dismissal of Scientific Facts by America's Citizens: Root Causes and a Way to Renew Meaningful Communication." Dr. Siegel stresses; "Social tribalism and a fragmented media encourage the public to reject established scientific facts on environmental, agricultural, and health problems." He will offer his personal experience on how to better initiate meaningful science communication. This lecture should be of special interest to all Educators and Extension Faculty.

The McDowell Lecture Series is named in honor of Milton "Mickey" S. McDowell, Class of 1892 and first director of Pennsylvania Cooperative Extension (1912-1942). The series provides opportunities to address issues that face Extension in the 21st century, to examine ideas which are not necessarily endorsed by the administration, and to provide an opportunity for recognized leaders in the field to address Extension issues. This year's lecture will be presented live at the Pennsylvania Joint Council of Extension Professionals (PA JCEP) annual meeting, AND as a webinar for all Extension faculty and staff across the state.

When: Nov 13, 2018 12:30 PM Eastern Time (US and Canada)

Please click the link below to join the webinar:

https://psu.zoom.us/j/730394442

Free public screening: Directed by Stephen Loveridge, the film is drawn from a never-before-seen cache of personal footage spanning decades, painting an intimate portrait of the Sri Lankan artist and musician known as M.I.A. The documentary explores her negotiation of her role as an artist and celebrity through the lens of Tamil politics and migration to the West. Post-screening panel discussion features: Suresh Canagarajah, a faculty member in the Department of Applied Linguistics and English and director of the Migration Studies Project; Joe Duman, an associate teaching professor in the Department of Film-Video and Media Studies; and Pearl Gluck, a filmmaker and assistant professor in the Department of Film-Video and Media Studies.

Moderated by Lee Ahern, Associate Professor, Donald P. Bellisario College of Communications

Panelists from the College of Arts and Architecture and the Donald P. Bellisario College of Communications

This panel of interdisciplinary researchers and faculty from the College of Arts and Architecture and the Donald P. Bellisario College of Communications will explore ways in which science is communicated to the general public and the roles artists and creative professionals can play in facilitating dissemination of knowledge.

Joe Tertel, director of ecommerce and direct marketing for Rite Aid, pesents a free public session titled "Developing an Omni-Channel Marketing Strategy to Drive Online and In-Store Sales." Event coordinated by the Ad/PR Club.

Free public screening -- with panel discussion to follow -- of "Shock and Awe," the Rob Reiner-produced film that follows the reporting of a team of journalists who examined the agruments about weapons of mass destruction in Iraq by then-president George W. Bush. The movie stars Jessica Biel, Woody Harrelson, Tommy Lee Jones, James Marsden and Reiner. The real-life reporters depicted in the film will be on hand to participate in the panel discussion after the screening. Presented by the Don Davis Program in Ethical Leadership. Free tickets, but registration required here.

To help researchers improve their science communications, the Institutes of Energy and the Environment (IEE) and the Science Communication Program in the Donald P. Bellisario College of Communications will host "Communicating Science in a Post-Truth World," a plenary session featuring four national journalists. The session will take place at 4 p.m. on Wednesday, Oct. 17, in 233 HUB-Robeson Center. The event is free and open to the public, but registration is requested. A question-and-answer session and a reception will follow the plenary.

The event will provide faculty, graduate students and other members of the Penn State community, as well as the public, with a behind-the-scenes look at the changing world of journalism. Leading journalists will discuss how the media is changing and what it means for communicating science to the public and policymakers.

“PR Roundtable: A Discussion Among Corporate Leaders” will feature panelists who represent a range of industries from pharmaceutical to healthcare to marketing to technology. They will share their insights with the Penn State community at 6 p.m. on Oct. 15 at the Freeman Auditorium in the HUB-Robeson Center.

Ad/PR Club presents Tracy Harlow, vice president of digital strategy for Wal-Mart.