Book Launch: "Guerrilla Marketing"

Special book-launch event to celebrate the book "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia," written by Alex Fattal, an assistant professor in the Department of Film-Video and Media Studies. The 304-page book details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. The event will feature a reading by Fattal, as well as commentary from Alex Dent of George Washington University and music from Adianez Martinez. The event is free and open to the public.