Scholar Research Directory / Advocacy
Antecedents and outcomes of corporate political advocacy among consumers (2019)
In 2013, 278 companies filed an amicus brief with the U.S. Supreme Court expressing their opposition to the Defense of Marriage Act (DOMA) — the federal law that defines marriage as between a man and a woman.
- Research JournalInternational Journal of Business Communication: How Value Congruence and Issue Relevance Affect Consumer Reactions to Corporate Political Advocacy
- Research JournalPublic Relations Review: Measuring consumer digital engagement and political consumerism as outcomes of corporate political advocacy
- Blog PostPage Center blog: Antecedents and outcomes of corporate political advocacy among consumers
- Blog PostPage Center blog: Antecedents and outcomes of corporate political advocacy among consumers
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