Keyword / advocacy

Effects of climate CSA and CSR messaging: the moderating role of green consumer identity (2023)

Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise S. Bortree

Extending the model of media advocacy for strategic and ethical communication (2023)

Minhee Choi, Kelli S. Boling

Can PR be local, global, and prosocial? Transnational CSA and practitioner negotiation (2023)

Luke Capizzo, Jeannette Iannacone, Drew T. Ashby-King

Developing corporate social advocacy through the NGO and refugee lens (2023)

Brian Smith, Staci Smith

Using message framing and the endorser to communicate corporate social advocacy (2023)

Duli Shi, Sangwon Lee

Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022)

Carlina DiRusso, Christen Buckley, Pratiti Diddi, Frank Dardis, Michail Vafeiadis, Nicholas Eng

Examining corporate social advocacy in the context of sustainability and environmental justice (2022)

Luke Capizzo , Andrea Martinez Gonzalez

Communicating for justice and equality: Women’s sport and corporate social advocacy (2021)

Dunja Antunovic, Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel

Understanding CSA from the perspectives of public relations professionals and employees (2021)

Hyejoon Rim, Moonhee Cho, Katie Haejung Ki

Building an audience-centric framework of situational corporate social advocacy strategy (2021)

Jiun-Yi Tsai, Shupei Yuan, Ioana Alexandria Coman

Conceptualization and measurement: A scale for measuring consumer perceptions of CSA (2021)

Melissa Dodd

Public-company identity similarity and its influences on public reactions to CSA (2021)

Hao Xu, Jisu Huh, Hyejoon Rim

Assessing factors that affect activists’ perceptions of corporate social advocacy authenticity (2021)

Nicole O’Donnell, Yanni Ma

Exploring the role of self-transcendent media experiences in corporate social advocacy (2021)

Alan Abitbol, Matthew VanDyke

Brands, digital media and policy advocacy (2021)

Alison Novak

Investigating the effect of CSA on organization-public relationships (2021)

Joon Kyoung Kim, Won-Ki Moon

Troubling dialogue and digital media: A subaltern critique (2021)

Katie R. Place, Erica Ciszek

Antecedents and outcomes of corporate political advocacy among consumers (2019)

Linda Hon, Leping You

How and when should corporations engage in social issues (2019)

Lucinda Austin, Barbara Gaither

The role of media discourse and NGO advocacy for marginalized populations (2019)

Daniela Dimitrova, Emel Ozdora Aksak

Construction and validation of new scales of advocacy and activism (2019)

Brooke McKeever , Robert McKeever, Minhee Choi

Youth activism and media relations: Advocacy in the wake of the Parkland High School Shooting (2019)

Erica Ciszek

Public response before and after a crisis: Appeals to value and outcomes for environmental attitudes (2015)

Barbara Miller Gaither, Janas Sinclair

Employees as CSR Ambassadors: The role of scepticism (2013)

Tom Watson, Anastasios Theofilou, Georgiana Grigore

Examining the impact of advertising vs. public relations in consumer engagement (2013)

Dustin Supa, Melissa Dodd

Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013)

Melissa Dodd, Dustin Supa

From Greenwashing to Social Advocacy: The Ethical Imperative in Green Branding (2012)

Brant Short

The Values Basis of Public Response to Marketplace Advocacy and Effects on Environmental Attitudes (2012)

Janas Sinclair , Barbara Miller