Scholar Research Directory / Advocacy

Assessing factors that affect activists’ perceptions of corporate social advocacy authenticity (2021)

Nicole O’Donnell, Yanni Ma

Activists have been working for decades to draw attention to environmental injustices that disproportionately affect poor and minority communities. With support from the Page Center, this research team is working on a project that aims to understand how corporations can authentically support environmental justice causes and engage activists. It is hoped that this research will inform the growing need for best practices on how companies can approach environmental justice in an ethical and authentic manner.