Cassandra Troy


Cassandra Troy

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Master's: Purdue University
Bachelor's: Virginia Commonwealth University



Cassandra Troy grew up in coastal Virginia and attended Virginia Commonwealth University, where she earned bachelor’s degrees in communication arts and German. After graduation she gained experience working for an international nonprofit and a university doing a variety of communication work, including graphic design, social media management and strategic communication planning. Her current program of research focuses on strategic environmental communication for prosocial and pro-environmental outcomes. She is particularly interested in corporate social responsibility and advocacy, positive environmental messaging, and psychological drivers and inhibitors of collective action. Her dissertation, funded by a dissertation research improvement grant from the National Science Foundation, investigates the role of solutions journalism in climate risk mitigation. Additionally, she is cultivating a growing body of work on the intersection of environmental issues and public health. During her time at Penn State, she has also been instructor of record for two courses and has guest lectured in a number of undergraduate and graduate classes.



Google Scholar

+ denotes joint first authors

Troy, C. L. C.+, Eng, N.+, & Bortree, D. (2023). Symbolic and substantive legitimation: Examining corporate commitments to Sustainable Development Goal 12. Journal of Communication Management.

Troy, C. L. C., Norman, M., Eng, N., Freeman, J., & Bortree, D. (2023). Effects of climate CSA and CSR messaging: The moderating role of green consumer identity. Corporate Communications: An International Journal.

Pressgrove, G., Waters, R. D., Darrah, A., & Troy, C. L. C. (2023). Examining the intersection of culture and stewardship: Assessing how the most visited art museums promote their philanthropic missions. Journal of Philanthropy and Marketing, 1-16.

Skurka, C., Troy, C. L. C., Cui, Z., & Gil de Zúñiga, H. (2022). Efficacy constructs in media use and effects: organizing and appraising the literature. Annals of the International Communication Association, 1-36.

Troy, C. L. C., Pinto, J., & Cui, Z. (2022). Managing complexity during dual crises: Social media messaging of hurricane preparedness during COVID-19. Journal of Risk Research, 1–18.

Troy, C. L. C. (2022). Get ratioed: Questioning the fossil fuel industry’s social license to operate on Twitter. The Journal of Public Interest Communications, 6(1), 4–25.

Eng, N., DiRusso, C., Troy, C. L. C., Freeman, J. T., Liao, M. Q., & Sun, Y. (2021). ‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions. Environmental Education Research, 27(11), 1599-1617, DOI: 10.1080/13504622.2021.1976732


Cassandra Troy
8 Carnegie Building